Top 10 Best-Selling Motorcycle Brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki, and Yamaha), the list of top-selling motorcycle manufacturers includes companies based in Italy, the U.S., Austria, and the UK.

Honda

Honda’s motorcycle division sells more than 15 million motorcycles annually, which makes it world’s leading manufacturer. One of the factors driving the company’s sales is its popularity in Asian markets. Yet Honda also dominates in North America.

Ducati

The Italian brand headquartered in Bologna manufactures motorcycles since 1935. Ducati is known for its powerful sport bikes. The company has a long and successful racing history, which started in 1951. Today it spends over 7% of its revenues on racing business. The brand belongs to Audi through its subsidiary Lamborghini.

Harley-Davidson

Great 20th-21st century history and exhilarating riding experience give Harley-Davidson the status of the legend bike company. This brand is familiar almost to everybody, even those who have never ridden a bike in their lives.

Yamaha

Yamaha bikes are known for excellent performance, ride quality and comparatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Moreover, the number of dirt bikes it sells exceeds Honda and Yamaha combined.

Kawasaki

The Motorcycle & Engine division of Kawasaki Heavy Industries gained recognition as a manufacturer of a wide range of bikes, from very small to sport ones. These motorcycles are loved all over the world for their powerful and reliable engines, capable of developing great speed. There are production sites in Japan, North America, Philippines, Indonesia, and Thailand.

Suzuki

One more representative of the Japanese Big Four. The GSXR 750 and the DR 400 are among the most popular Suzuki motorcycles. The company has over 35 production facilities in more than 20 countries.

KTM

During its first years the Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles, but in the course of time its product range grew wider. In addition to dirt bikes, it now includes street motorcycles and sports cars. The brand belongs to CROSS Industries AG and Bajaj Auto Limited.

BMW Motorrad

BMW is one of the oldest motorcycles manufacturers. The company’s first bike was made in 1923. BMW Motorrad is famous for its road bikes, sports-touring bikes and sport bikes. Some of the most well-known models are the GS Adventure, the S 1000 REFRIGERATORS, and the K1600.

Triumph

The largest motorcycle maker in the UK, Triumph specializes in road bikes that belong to the cruiser, naked, and sport classes. The Triumph brand is owned by BMW.

Victory

Victory is a comparatively new brand, it started production of motorcycles in 1998. Its large-displacement cruisers are famous all over the world. The company based in the U.S. has its final assembly facility in Iowa.