Finding the right keywords for your real estate business is the real challenge. In fact, it is very cruel to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This does not mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use.

However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword search tools that you can use for your real estate website this 2017.

Google Keyword Planner

This is one of the most famous keyword search tool but you might still want to consider this for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You need to have Google AdWords account to use this tool. You can sign up for free. The advantage is that it provides you deep information. It also gives you a monthly estimate of impressions based on the keyword phrase and offers you numerous ways to filter keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook's Keyword Suggestion Tool

This is a great website by Aaron Wall that draws search data from different reliable sources. You can use this as a cross-referencing tool.

adCenter Add-in (for Excel)

You may also want to test your keywords with Microsoft keyword tool. It might be limited to MSN data but it will give you interesting insights that will guide you with your keyword strategy. It is not only Google that you wanted to please, but you might also want to rank with other search engines sites like MSN.

WordTracker

Small real estate businesses are using WordTracker to not only research for keywords but also to build new links which you can not find in other search tools. It also helps you to develop a SEO strategic platform. The only limit of this tool is that some of the times the results it gives are fewer than its competitors.

SEMRush

This is a great tool to keep an eye with your competitors. This tools a lot more than the others. You can add your URL to see what keywords are ranking with your website or you can add your competitors URL to see which words rank with it.

Each tool has their own advantage and disadvantages, choose the one that fits your need at the moment.

You have done all the hard work in finding a good service provider for installing garage doors at your residential or commercial building. So, it is only natural that you would entrust the safety and maintenance of these doors to a professional unless the problem is so mild that you can fix it yourself. There are many articles available on the internet when you search for how to repair garage door faults. However, you should understand that not all repairs are the same. Every establishment has a unique setup and needs a different set of solutions to get the doors sorted, irrespective of the nature of the problem. Therefore, it becomes more important to know when you need to repair your overhead doors than how to repair them. Here are some common garage door problems that you cannot afford to be complacent about and that you need to attend to without delays to avoid huge disasters later on.

Opener problems

This is one of the problems that are good to have because it is easier to fix it yourself and doesn’t involve huge costs. Garage door repair often tends to be a costly affair as it needs professional intervention; garage opener problems, on the other hand, require minimal manual intervention from your side. Mostly, openers work fine, once you have replaced the batteries. If this doesn’t work, call your 24/7 service provider without delays to get it sorted.

Metal track issues

During the garage door installation process, your professional technician would have informed you about the importance of keeping the metal tracks clean. These tracks are the ones where your doors roll on or slide onto. Therefore, they need to be free from dirt, grease and other particles. If these tracks are clogged, your doors get jammed. Also, check for misalignment of these tracks when your doors won’t work. While cleaning the tracks can be done easily at home, aligning them back to their original position requires professional intervention as you can end up damaging the whole path if you don’t have experience in this task.

Spring issues

The correct functioning of garage doors depends on the efficiency of the torsion springs that bear their weight. If the springs break off, the opener becomes incapable of balancing the weight of the doors, and they eventually fail to open or close. Usually, breakage of springs causes a noise that is loud enough to alert you of the issue. The springs need to be fixed back in the motor in the same position as they were before, for the doors to function again. You should remember that these springs do break down quite often due to wear and tear issues. Get them checked and replaced by a professional at specified time intervals so that you don’t have to deal with costly and more severe problems in the future.

Transmitter range, open/close limit settings, transmitter batteries, manual locks, etc. are few other issues that cause garage door issues. If you don’t have any experience in handling or checking any of these, it is best to wait for your professional and not touch the garage doors until then.

Cash flow management and accountability are important aspects of operations for any business. With accurate records of transactions coupled with proper assessment and processing, business owners can have a firm foundation from which they can make decisions and plan their business' growth.

Recording and understanding the basic financial needs of any business such as sales, expenses, and payments is not that hard but understanding the accounting needs of a business is not that easy. To understand this better, it is essential to realize the difference between Bookkeeping and Accountancy. The basic difference between the two is that the bookkeepers record and maintain the everyday financial activities of the organization that can be then verified and examined by the accountants. Simply put, bookkeeping is one aspect of accountancy whereas the latter deals with the bigger picture.

The other differences between bookkeepers and accountants are stated below for you to understand their distinction better.

Bookkeepers: The territory of a bookkeeper lies in everyday financial activities. It includes everyday purchases, sales, payments, and expenses. The process is usually performed with the help of journals and ledgers. Some businesses also use software such as Sage, QuickBook, Xero, Kashflow or Peachtree, among others, to maintain records. This effort of maintaining journals and ledgers concludes into making the trial balance sheet that ensures that the debts and credits match perfectly. Bookkeepers play an important role in building a firm foundation for the business by recording and managing the everyday financial information.

Because of the advent of the bookkeeping software, some aspects of accountancy have merged with bookkeeping processes as some of the software are now able to generate financial statements from the everyday ledger. This blurs some of the traditional lines between bookkeeping and accounting. In terms of experience, bookkeepers are required to have at least two to four years of experience or an associate's degree to qualify for the job.

Accountants: The job of an accountant is to examine and verify the generated financial data so that they can create financial reports, analyze records, and perform audits. All this helps in preparing financial reporting records such as tax returns, income statements, and balance sheets. The analysis of the accountant about the financial information can provide an insight into business forecasts, market trends, growth opportunities, and cash flow management. Accountants look at the bigger picture and decide, among other things, on how to deal with the data and plan future financial management.

It is a high-level process which makes sense of the previously compiled information and converts them into financial models. It is highly subjective than bookkeeping, which is largely transactional. It brings key financial indicators together resulting in better understanding of profitability. Accountancy turns the information from ledgers into statements revealing the larger picture for the business. Accountants also help owners and managers in effective and strategic tax planning, tax filing and financial forecasting. In terms of experience, an accountant must have a bachelor's degree in accounting or a degree in finance to qualify for the job.

Bias is not something that people are dying to talk about. I sure do not want to think I am biased. After all, one of the most important things to me personally is supporting people to be their very best. I am committed to ALL people- so how could I hold biases? Exception, I do, like we all do. It is part of the normal human condition to judge, assess and see where we fit in. We do, after all, have a tribe mentality- always looking to belong. A well respected anthropologist recently said on a call that we are always searching for the answer to "Am I OK?" and "Do I Belong?".

Those fundamental questions of people call forth judging and assessing. It is how we survive in the world in many ways. However, much of our bias is hidden from our view. It is unconscious. We did not create it and intend it to do any harm, yet it does.

One area that a lot of attention is being focused is on the gender disparity in the United States. In my local paper today there was an article about the tech sector. The article was based on an EEOC report on lack of diversity in the tech sector. "" In a survey of female scientists showed: Two-thirds of women reported having to prove themselves over and over again, with their success discounted and expertise questioned. Three-quarters of black women reported this issue. Fifty-three percent of women reportedly reported a backlash from speaking their minds directly.

I was discussing this with a client who works in tech. She was unaware that she had not seen overt bias. However, the more we talked, she could see that there were many instances and circumstances of unconscious bias. She was simply used to it. You do not know what you are unconscious to. What you are unconscious to, you can not affect.

I think if we want to level the playing field, end gender disparity-we have to get awake to our own biases and we have to notice and call attention to those biases we observe. It is only with educating ourselves and each other that we have any hope of impacting the future.

I know this is not a simple or comfortable conversation, yet, I believe a necessary one. It is risky to consider change- people resist it, for the most part. We do like to be comfortable, so the status quo remains. I am going to keep looking at where I have unconscious biases and I invite you to do the same. Wake yourself and others up to bias and the damage it is doing. Education yields change. I invite us all to make a difference in our lives and the future by ending gender disparity.

Pokemon Go is not fresh news. It has become one of the top rated and most popular games world-wide. What really is this craze and crave for Pokémon Go?

The popular Nintendo-built Pokémon which exploded in fame around the late 90s, has revived the game world with its latest GO version, and is taking the world by storm.

The Pokémon Go is apparently one of the series largest admittance into the mobile gaming. It is obtainable for a free download on Android and iOS. The game's fame at the moment is comparable to that of Twitter's daily active users on Android.

Pokémon Go is a game which utilizes a person's phone's GPS and clock to sense where the game player is inside the game, and then conjures a Pokémon to "appear" around you within your phone screen. It is your mission to proceed in catching them. The Pokémon series and games happens in a world inhabited by strikingly powerful monsters. These game monsters can appear as rats, dragons, snakes, birds, eggs, trees, dinosaurs and even swords.

As you move within the game, several forms and numbers of Pokémon's will appear randomly near your location and your phone's time tracking. The main goal of the game is to inspire you to trip around the real world to catch a Pokémon while within the game scene. By utilizing your phone's capacity to track time and your location, Pokemon Go mirrors what it would be like if the monsters really were wandering around. The monsters must be done and collected.

The principal entry of Pokémon games started with 151 creatures. However the catalog has since evolved to more than 720. With the Pokémon Go, only the original 151 creatures are accessible.

Pokémon Go is now fulfilling the fantasies that Pokémon fans world-wide have had since the game's first launch. It is a hot game for adventurous game players, and is one of the free trending games currently available. Fans should play now if they have not yet.

Further than attaining childhood dreams, Pokémon Go is everyone's intro into a new kind of game that connects the real world with a virtual one which is also referred to as Augmented Reality.

Why play this game? Since everyday activities can get boring, it can get better by spicing it up with the new craze, Pokemon Go!

In today’s digital world, if a customer is at the heart of a business, technology is at the heart of marketing efforts. No matter how good your product or solution is, it hardly makes any sense, what makes sense is, keeping pace with customers’ expectations. In recent years customer expectations are rising faster because of digital revolution. Customers now have more choices than before, thanks to the fast changing digital technology trends. The proliferation of smart phones and internet apps further raised the bar. Digital consumers are fast embracing new technologies and adopting to it quickly.

SMAC Technology

Social media, mobility, analytics and the cloud literally took the entire IT world by storm. All these technologies in isolation have already made their mark but the combination of these technologies was a wonder waiting to unleash. The convergence of these platforms is a disruptive innovation that will change the way business is conducted. Today’s customers are more informed than ever before and they have more choices and more expectations on when, where and how they engage and interact.

Social media

Social network world-wide penetration rate is fast increasing. It may not come as a surprise that number of consumers accessing social networking sites is increasing every day. Thanks to consumerization of IT, majority of social media users are now staunch followers of brands on social media, they regularly visit social networking sites to see if there are any new offers, rebates and discounts. These digital natives take online reviews seriously and now is the time for business to make online reviews a priority. They regularly access social networking sites to find products and services. Research suggests that this usage is bound to rise manifold in the future. There is little doubt that social media has changed the way the businesses look at consumer. It is high time, businesses rise to the expectations of digital age consumers. Organizations that have invested in these ubiquitous technologies, have achieved significant measurable results.

Mobility

The world has gone mobile if the recent trends are any indication. The penetration and adoption of smartphones and other connected devices is fast growing. It is hardly surprising that mobile internet usage rate is radically increasing thanks to ever-increasing popularity of smartphones among all ages. Mobile is ubiquitous and presents retailers a unique opportunity to deliver personalized customer engagement. The ability to quickly engage customers on the go makes mobile marketing strategy a safe bet. Consumerization of IT, Internet of things and BYOD is redefining the work environment and in many ways booting employee productivity.

Analytics

Data is constantly flowing in multiple formats and from a variety of sources (both structured and unstructured). Though the data is available but the fact that it is not in a desired format makes it unusable for business decision-making. This is where analytics comes into play. Analytics involves usage of technologies, tools and application to turn raw data into actionable data insights which can accelerate decision-making capability. Business users can leverage analytical solutions to gain more insights locked in data.

Cloud

The cloud literally eliminates the need to invest heavily in hardware, software and other infrastructure. One major advantage organizations stand to gain from the cloud is software-as-services, which greatly reduces costs incurred on expensive data centers. The cloud helps deliver unified customer experience.

While each these technologies individually offers instant measurable business benefits to businesses but integrating them as a stack( SMAC stack framework ) can create new opportunities for product development, customer engagement and interaction.

Gurgaon – a big player in India's real estate sector – has been grappling with difficult times especially since 2015, and in 2016 the sales volumes for properties in Gurgaon further went down and new unit launches were limited in the city.

Further, demonetization during the end of 2016 further affected developers in Gurgaon like in the rest of the country. There was stability noticed in quoted prices and discounts were still available, but people stayed away from buying residential flats in Gurgaon. Gurgaon saw a fall in investment in the residential properties as residential buyers, much of which were primary end users were on the lookout for ready-to-move-in flats and were wary of pledges of future infrastructure or property. Overall, Gurgaon's market saw a great dip recently.

With the new budget placing affordable housing under the category of infrastructure, the government plans to get closer to its goal of providing affordable housing for all by 2022. This newly-granted infrastructure status also makes available cheaper funds options from real estate builders who can now access funds at a borrowing rate less than 10% for developing affordable housing, leading to a subsequent and definite reduction in purchase costs for homebuyers.

About 95% of the demand in the real estate sector has been of affordable housing. With reduced borrowing rates, the real estate developers can now focus on building housing projects where a major demand lies, and look forward to a healthy growth in this segment.

The budget has benefited the end users the most. With enormous tax benefits offered to people in the lowest income bracket as a significant tool to push affordable housing, the dream of many to own a house now seems to get closer to realization. Also, with demonetization, banks have been further flooded with funds, and there are speculations that banks will low interests rates further and come out with affordable and attractive home loans. Future homebuyers have been watching the market carefully.

As a real estate market, Gurgaon has great opportunities of recovering from the downtime in the recent past. One of its driving strengths has been its ability to churn out high-quality office spaces, and now while building on this strength, if developers in Gurgaon prioritize constructing and launching ready-to-move-in affordable housing projects that end-consumers place high value on and subsequently reward, then Gurgaon will soon rise up as a strong real estate provider meeting the housing needs of its residents.

The Sony PlayStation 4 games console shares much of its hardware technology with the personal computer. We take a look at how it compares with a gaming computer in terms of price and performance.

The PS4 uses a graphics processing unit (GPU) based on the Radeon HD 7000 series of PC graphics cards that are designed by AMD. It has 18 compute units with 64 cores per compute unit, giving it a total of 1,152 cores. This gives the PS4 a theoretical peak performance of 1.84 TFLOPS that can be used for graphics, physics simulation or a combination of the two.

There are several known differences between the PS4’s GPU and the AMD 7870 PC graphics card upon which it is based. The first is that the PS4 unit has a dedicated 20 GB/s bus bypassing the L1 and L2 GPU cache to allow for direct system memory access. Direct memory access (usually shortened to DMA) in this instance serves to speed up the graphics by reducing the number of processes required.

It also has additional L2 cache support for simultaneous graphical and asynchronous computing tasks thanks to the inclusion of a ‘volatile’ bit tag. This allows the machine to process graphics and computational code synchronously, without suspending one to be able to run the other.

Finally the console’s unit has 64 sources compared to two on the PC unit for compute commands. The purpose of this is to allow for superior game-engine integration for developers when writing games for the console.

The question as to whether a PC is better than a PS4 depends of the way in which you carry out the comparison. In this article we look at the comparison from a cost equal standpoint. In a later article we deal with the comparison on an outright performance basis.

Comparable Costs – PC v PS4

If you look at comparable cost, including the costs of the whole system then the console would easily out perform the computer. A PS4 costs around £350 whilst the comparable Radeon 7870 graphics card costs around £150, but to this you would need to add the costs of the components to make up the rest of the computer such a motherboard, processor, memory, hard drive, case and software. To build a gaming computer somewhere around the cost of the Sony console you would end up with a system that is compromised on costs grounds at the expenses of performance. This scenario would without doubt leave you with a PC that can’t match the console in terms of graphical performance.

There are several reasons why this is the case. The first is that games console has a large advantage due to the lack of a resource hogging operating system such as Windows. A PC needs to be able to do a lot of things, often simultaneously. To allow this, the operating system needs to be comprehensive, often taking a lot of the machines free resources just to run. A console’s operating system will be a fraction of a PC or Mac computer, meaning that much more of the available power on a PS4 is free to be devoted to running games. This allows the PlayStation to get away with a lower overall specification while still being able to maintain performance.

The second is that the manufacturers producing consoles often sell at a loss due to the need to gain market share and out sell their rivals. This is especially true at the early stages of a console’s life when development costs are being recouped. The PS4 v Xbox One is one of the biggest sales battles in the technology market which looks set to continue for many years to come. It is obviously difficult to compete with a product that is subsidised by its manufacturer.

Cost is not only the consideration when comparing the two. Computer users often have the rest of their system in place so more funds are available to spend on the graphics hardware alone, whilst to some outright performance is the only consideration. Please take a look at our next article, PS4 v PC Graphics Comparison – Part Two, where we consider the outright performance of the PlayStation and personal computer.

There are many notions floating around on what types of projects, what sizes and what kinds of projects can be offshore. There are as many myths surrounding them as real true stories. How to sift the wheat from the chaff?

For example, many small to medium-sized businesses believe that offshore software development is really meant for bigger companies. They think that hiring a small team of engineers will be enough. Will it really be enough?

The fact is, offshore software development works well across the spectrum of enterprises, both small and large and irrespective of their industry segments or customer base.

The reason for this is, offshore software development is not a vertical, standalone offering. It is an enabler. In fact, the software itself is an enabler – an enabler which leads to better business processes, cost efficiency, and faster turnaround times.

There are several companies which offer offshore software solutions and they work on the model of knowledge. They understand the client’s business and offer solutions which are customized to address specific needs. Whether it is SharePoint migration, a content management portal, an eCommerce platform or a multi-device software, these companies have made a business of understanding the pain areas and the solutions for specific domains and their knowledge, backed by technical expertise can help to produce faster and smarter solutions.

Whether the company is a small to medium-sized business or a larger conglomerate it can only stand to benefit from offshore software development. Take for example a commercial school bus fleet which provides tracking, safety, and optimization. The company believes in ensuring safe and efficient school bus-riding experience for children and parent. The company wanted a mobile app to track buses and thereby help schools to manage their fleet, at an affordable cost. The app would also be useful for parents to know bus arrival timings. The app, if it had to be developed in-house would require the company to move its focus from its core business, i.e. providing safe and secure school bus-riding to developing a technology solution. The shift in focus can have repercussions on its existing business along with cost implications and delayed releases. The company contracted an offshore software development firm to develop a customized app, with back-end server functionalities. The app was developed within stipulated time frames and went on to become a business model for other companies to follow. Its competitive advantage of floating the solution before its time ensured that it has gained a considerable advantage over its competitors. The client experiences business growth with minimal operational constraints. It has also expanded its business to cover other geographical locations.

This case study is only a small example of how a company benefited from offshore software development. Across the spectrum, many companies are trying to make their portals device agnostic. However, their web sites may exist in one language making mobile presence difficult. An offshore development company which has a strong team of engineers who can work on cross-platform applications will be able to create mobile presences for such companies without causing any worries.

In a similar case, many companies which have worked in an offline model, envisage a software solution to enhance their presence, improve processes, offer business efficiency and all at lowered costs. However, all these very reasons can be negated if the company decides to hire its own team of engineers. With constraints such as cost and time, the whole process from recruitment to testing will be a living nightmare and can, in the long run, prove to be over expensive, not exactly what was required or even be redundant.

To summarize, offshore software development is an option for companies irrespective of their businesses, industry or size. It is one of the best ways to make technology work for your advantage. In that sense, technology becomes an enabler and its advantages are important for companies to preserve their competitive advantage. To maximize the benefits of custom software, companies must prepare a comprehensive requirements list. The list should not outline what `they think’ is important. It should focus on end-customer benefits. These companies need not `talk’ technology. They should talk pain points. It is up to the service provider to convert these pain points into solutions using technology. It can’t get simpler than this, can it?

As we dive further into a new year, it's time to think about the marketing trends that will dominate this year and how you can use them to increase the reach of your brand. Visual marketing is increasingly where it's at in a world where we are surrounded almost 24/7 by phone screens, tablet screens, computer screens, and TVs giving us a constant stream of information. Keep visual marketing at the forefront of your plan with these video marketing trends.

1. Branded Video Content – If you do not have it already, now is the time to catch up on establishing your YouTube channel and compiling your collection of branded videos that talk about your services and products. You may be surprised at how many loyal followers you gain on your video channel. The more relevant and useful your content can be, the better response you will get. The trend right now is to combine your high quality video content online with online ads, either through search engine marketing on Google and Bing or on social networks like Facebook, Pinterest, and LinkedIn.
2. Home Page and Product or Service Page Videos – More and more, consumers want to hear your story. They are not just buying your product; they are investing in a relationship with your brand. Placing videos on your home page and product and service pages allows them to engage more intimately with your brand from the comfort of their mobile screen. An added benefit is that traffic gets a visual representation of what you do and who you are. Put a little thought into how you want to be presented to your target market and create a video they would love. When they see that first on your page, you've already sold them.
3. Email Marketing Videos – Email marketing is seeing a resurgence this year. Although it seemed to be on the way out because of other mediums, such as social media, email marketing remains a great way to reach your devoted customer base and nurture new relationships. Videos are the latest trend to hit email marketing. They serve the same function in your emails as they do on your website – encourage customer interaction with your brand.

Remember for all video content to keep your message short, interesting, and to the point. The average audience will not watch a video beyond three or four minutes and one to two minutes really hits the sweet spot for audience engagement.